WATCH: New European Ad Features Steamy Man-On-Man Makeout Session

An East European lesbian, gay, bisexual and transgender (LGBT) advocacy group hopes to reach sports fans with this new ad featuring a steamy man-on-man kiss at its conclusion.

Produced by the Centre for Civic Education (CCE) and the Montenegro-based LGBT Forum Progress in cooperation with Coala Production, "We Are Part of the Team" shows a group of rowdy men erupting in an ecstatic frenzy while watching a sports game on TV. Two of the men eventually engage in a passionate make-out session, set to the tune of Meredith Brooks' hit single "Bitch."

The aim of the clip, which is part of the "It's OK to be Different" project, is to "contribute to the development of the culture of human rights and sustainable democratic society," which includes the "promotion of LGBT rights and anti-discrimination policies," according to the group's YouTube page.

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This article originally appeared on HuffPost.