Skechers Pledges More than $1 Million to Aid California Wildfire Relief
Skechers has pledged more than $1 million to support relief efforts amid the devastation in Southern California caused by ongoing wildfires in the area. Skechers is one of several companies and organizations in the shoe industry taking action to help the community in this tragic time.
Skechers’ charitable focus is on children and families, and as such, the Los Angeles-based brand is teaming up with a variety of local and national organizations to offer monetary donations and goods. These organizations include American Red Cross, Baby2Baby, California Fire Foundation Wildfire & Disaster Relief Fund, Pasadena Education Foundation / Eaton Fire Response Fund and YMCA Metropolitan Los Angeles.
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Skechers is also working towards making a direct impact on Eaton Park and more programs through the Los Angeles County Department of Parks and Recreation. In another effort to support the firefighters and those affected by the fire, Skechers is starting a national register roundup at its retail stores so customers can help out as well. To help alleviate the burden on local animal shelters, the company is also supporting Agoura Animal Care Center and paying for all dog and cat adoptions through Sunday, Jan. 19.
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Michael Greenberg, president of Skechers, said in an internal memo to employees, “Skechers is more than just a global brand. We’re a company with a heart, and Los Angeles is our home. While the road ahead may be challenging, I want you to know that our commitment to this community extends far beyond this immediate crisis. We will be here, supporting the long-term recovery and rebuilding efforts. Thank you for your resilience, your compassion, and your unwavering spirit. We are LA Strong.”
Skechers has shown a commitment to philanthropy over the years, having recently taken home the 2024 FNAA Icon Award for Social Impact. For example, the company has donated $12 million to aid shelter pets since 2015 and its 16th annual Pier to Pier Friendship Walk raised more than $3.4 million to benefit children with special needs. Skechers also offered financial support to Maui after wildfires devastated the island in 2023.
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