A$AP Rocky Offers Life Lessons in Ferragamo’s New Series, A Man’s Story
A$AP Rocky, Courtesy of Ferragamo
Today, the Italian fashion brand Ferragamo launched the video series, A Man’s Story, celebrating the designer’s first foray into America 100 years ago. In it, leading men like A$AP Rocky, Henrik Lundqvist, and Ryan McGinley discuss the moments that changed their lives.
A$AP Rocky, who’s filmed strolling the beach in a very clean-cut, double-breasted suit recalls when he knew it made it. It was at the clothing store Alife Rivington Club in 2011 where he performed “Purple Swag” and “Peso.” There was a line around the block of fans dressed like the performer, anxiously waiting to cheer on their idol. “It was incredible. When I got in the car on my way home, I cried because I was happy.”
A$AP Rocky offered more insight to Yahoo Style for those aspiring to succeed. “I have this theory that I believe in: you don’t have success without risk or sacrifice,” Rocky explained, “You have to either take a risk or make a huge sacrifice in order to obtain any kind of success.”
Ryan McGinley, Courtesy of Ferragamo
Ferragamo’s Creative Director, Massimiliano Giornetti, explained that these men represent the brand’s aesthetic, but also its vision, “For a man to have a vision and the courage of his convictions is both noble and timeless, as relevant today as it was a century ago when Salvatore Ferragamo went out on a limb to launch his shoe-making business.”
The series is available on Ferragamo’s website, and the looks can be shopped today—just in time for the holidays.
Henrik Lundqvist, Courtesy of Ferragamo
