Gabourey Sidibe's Reaction to Seeing Herself on a Subway Poster Is So Inspiring

Gabby Sidibe for Lane Bryant. (Photo: Courtesy of Lane Bryant)
Gabby Sidibe for Lane Bryant. (Photo: Courtesy of Lane Bryant)

Gabourey Sidibe’s Lane Bryant campaign was launched last month, and apparently it still hasn’t hit her. The award-winning actress took a snap whilst passing a subway poster and expressed how thrilled she was to see herself as one of the faces of the retailer’s new campaign, #ThisBody Is Made to Shine.

Sidibe, along with models Ashley Graham, Candice Huffine, and Alessandra Garcia, star in the new Lane Bryant campaign, which was designed to help women overcome social media shaming.

“With the steady rise of social media also comes the scrutiny women face on a daily basis — both in a positive and negative light,” said Brian Beitler, Lane Bryant CMO, in a press release. “#ThisBody Is Made to Shine aims to strip away the adversity experienced and show all women that it is possible to continue to shine despite what anyone has to say.”

Beitler added, “The women in this campaign shut down their naysayers and do what’s right for them. They thrive on proving others and even themselves wrong. We are hopeful it will help women flip the script and silence the shaming, while challenging the societal norms and encouraging everyone to rise above.”


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