Kim Kardashian's Superbowl PSA: Don't Miss My Outfits
Kim Kardashian’s full of surprises. Last year, she was tight-lipped about the details of her wedding to Kanye West; in September, she teased us with an Instagram photo of her and Cara Delevingne working on a “secret project” (which we know, as of yesterday, is their cover for LOVE magazine); and now she’s thrown us for yet another loop, sharing a sneak peek of her Superbowl commercial on Conan O’Brien on Monday night. She’s not selling Doritos or Pepsi, instead, the 34-year-old is the spokesperson for T-Mobile—and she has a very important message to share.
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'Hi. I'm Kim,” it starts (duh, when you #breaktheinternet you’re a household name). “Each month, millions of gigs of unused data are taken back by wireless companies.”
"Tragic," says Kardashian, with a straight face as solemn music echoes in the background. "Data you paid for that could be used to see my makeup, my backhand, my outfits, my vacations, and, my outfits. Sadly all lost."
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Meanwhile the camera cuts to Kim doing what she does best—taking selfies. There are selfies on the slopes, the tennis court, in the dressing room (in nude Spanx, of course), and while getting ready to go out. At this point you’ll probably notice the video’s reminiscent of a truly tragic Save the Children PSA, which feels all sorts of wrong.
But at least we know Kardashian can poke fun at her self-obsessed, selfie-filled life. T-Mobile promises there will be “a pretty cool surprise you won’t want to miss” when the full commercial airs on Feb. 1. So if you didn’t already have a reason to watch the Superbowl, thank Kimmy K for giving you one.