Nike Now Makes Sports Bras For Women of All Sizes

Many women have long been silent when it comes to their issues with sports bras, simply sweeping the matter under the rug. They have accepted the fact that sports bras can’t be found in larger bust sizes and that if you want more support from your bra during a workout, you’re going to have to layer on two bras instead of wearing just one. Now, sports juggernaut Nike is looking to put an end to this mindset.

In a recent Instagram post on the Nike Women page, curvy model Paloma Elsesser is stretching in a sports bra. The photo is the first of a series of four images displayed for the company’s Sports Bra 101 campaign in conjunction with the launch of a brand-new line of bras, the Nike Pro Bra Collection, which is available at the Nike Women Brahaus at Bandier this week. The launch features a fitting service at the pop-up station in Bandier, allowing women to receive a truly customizable experience in terms of support, fit, and sport.

Check out the first image of Nike’s Sports Bra 101 campaign for yourself, below:

(Image courtesy of Instagram/NikeWomen)

“Welcome to Sports Bra 101,” the post’s caption begins. “Fact (1 of 4): Most women wear a band too big and cup too small.”

With more than 68,000 likes and almost 2,000 comments, the post is obviously a hit with fans of the brand. “Thank you so much Nike for having a full figured woman model your clothing. Activity for people of all shapes and sizes!!! So motivating!!” wrote one commenter. “This is absolutely amazing. Athletes in all shapes and sizes. She looks fierce!” wrote another.

While it’s wonderful that Nike is opening up a conversation about the importance of a correctly fitting sports bra, one of the more important messages conveyed is a bit more subtle. Nike is one of many brands that are finally realizing that tall, skinny models aren’t the only people who exercise. Women of all shapes and sizes do so as well, and they’re in need of exercise products to help them get the most out of their workouts.

Plus-size brands like Lane Bryant have recently entered the activewear market, and a plus-size woman named Erica Schenk was the cover girl for Women’s Running Magazine in August 2015, showing that healthy bodies come in various shapes and sizes.

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